The History Of Genting Malaysia Berhad Tourism Essay

The History Of Genting Malaysia Berhad Tourism EssayGenting Malaysia Berhad was once known as recur valet Sdn Bhd, which was a sh atomic number 18 limited private company, incorporated under the Companies Act 1980, on 7 May 1980. The name was changed into asylum World Bhd from 1989 2009, creation a exculpated company and lastly known as Genting Malaysia Berhad. In 1989, Genting Malaysia had become an entire gaming, hotel and resort-related operations company. Shares of Genting Malaysia call for been listed on Bursa Malaysia since 22 December 1989. Genting Malaysia has multiform in unemployed services and hospitality business field for everyplace 45 years, such as theme parks, gaming, hotels, seaside resorts and entertainment. It has a loyalty bait programmed named Genting World Card which contains over 3.3 million members al star in its Malaysias operations.The top business in the company is utilizes World Genting. It is a great place for family leisure and entertainment resort. It was situated at the top of Genting Highland and having around 19 millions of controlors annually for the past five years. The resort there has six hotels which are Highlands Hotel, fall back Hotel, Theme Park Hotel, Maxims Genting, Genting Hotel and First World Hotel. in that respect 10,000 over entourage prepared for the visitors time by time. Theme parks (including bulge outdoors and indoors), dining restaurant, mega shows and legion(predicate) much entertainment are all ready at unmatchable mending.Genting Highlands Resort was voted the Worlds Leading cassino Resort at the year 2005, 2007 and 2008 and Asias Leading Casino Resort from 2005 to 2008 by World Travel Awards. Located c fall away to Resorts World Genting, the operating business of Awana Genting Highlands Golf Country Resort too owned by Genting Malaysia. It has two chains named Awana Kijal Golf, B separately Spa Resort and Awana Porto Malai located at Terengganu and Langkawi subsequently, which a re both two beautiful seaside. First World Hotel has won the worlds largest hotel with 6,118 rooms as recorded in the Guinness World Records and Ripleys Believe It or Not. Genting Malaysia did an equity investment on the Star Cruises Limited (the leading cruise operator of Asia Pacific) by 19.3%.Organizational ChartGenting Malaysia Berhad is a profitable organization. Its common excogitation as others companies is to unifying its heap and forces. It coordinated their twisters to work unneurotic for a common purpose to give the beaver services and entertainment to customer as possible. With the organization division of labor function, it leads to greater efficiency in their workers performance in contrasting categories and fields. Furthermore, an organization chart shows the hierarchy of authority through the chain of command (from the command from the board of authorities to the presidents and lastly to the workers). Genting Malaysia Berhad is accessing the wide bridge circu it of control as shown on the chart above all department was under the control of a chairman/chief executive- Tan Sri Lim Kok Thay. Next, this company has fallen on the handning(a) structure. The workers are all grouped under the categories of similar work specialties to ease the management of the whole organizations operation. Every department has their own specialized professionals in baseball club to carry out the task given. On the same time, Genting Malaysia Berhad is a mechanistic organization. Its authority is centralized and employees are closely supervised in carrying out each specific job. For examples, reports are unavoidable for any operations carried out. With the centralized hierarchy of authority, any instruction given by the chairman needed to be followed. avowedly too that theres a lot of rules and procedures set by the company to obtained disciplined workers. For instance, letter must be written for requesting a lift and workers are needed to give reasons fo r why are they late and hand in a formal letter after that. Specialized task is a must for every department in order to run the organization smoothly. In the other side, it would be something special that in a mechanistic company, it has a wide span of control and flatter structures. Genting Malaysia Berhad undergoes differentiation as the organization are somehow operating under their own functions and do non need to work together to achieve the same purpose. It has a large organizational size as there are approximately 19,000 of full-time employees working under their organization.Chairman captain ExecutiveTan Sri Lim Kok ThayDeputy Chairman of the BoardTun Mohammad Hanif bin Omar directorTan Sri Alwi JantanDirectorMr. Quah Chek TinDirectorTeo Eng SiongDirectorTan Sri mohd Zahidi bin Hj ZainuddinDirectorTan Sri Clifford Francis Herbert senior(a) crime President- eService Rick ManagementMr. Thomas Ng Seng SiewSenior depravity President- Human ResourcesMr Eddie Teh Yong TengCh ief Financial OfficerMs. Koh Poh YongExecutive Vice President Resorts OperationsDato Kevin Sim Kia JuPresident Chief Operating OfficerDato Lee Choong YanSenior Vice President Finance Corporate AffairsMr. James Koh Chuan SengSenior vice President Hotel OperationsMr. Edward Arthur HollowaySenior Vice President- Casino Security OperationsMr. Lim Eng MingSenior Vice President- Public Relationship CommunicationsDato Anthony Yeo Keat SeongSenior Vice President- Casino Operations-Mr. Aaron Chia Khong ChidSenior Vice President- Casino MarketingMr Leow Beng HooiPlanning and Strategic ManagementBasic Strategies used to respond to uncertaintyThe Genting Group was found in 1965 by Malaysian entrepreneur the late Tan Sri Lim Goh Tong. The group has over 26 years of live in arriveing, operating and marketing casinos and integrated resorts in different parts of the world. This company is using prospector strategies to do their business.Genting group has more than 26 years of experience in developing, operating and marketing casinos and integrated resorts in different parts of the world, It also includes the Americas, Australia, Malaysia, the Philippines, capital of Singapore and get together Kingdom. Genting Highland is the only one legal casino in Malaysia. It has been voted Malaysias leading corporation and one of Asias best managed multinationals. The groups integrated resort is Resorts World Genting, formerly known as Genting Highlands Resort.Genting Group is respond in prospectors. Although their main activities are casino and theme park tho this company try to develop in others part. Genting Group starts to open concert shows, Strawberry Farm, food beverage and retail shopping in Genting highlands Resort. It is one of the close to universal tourist destinations in Malaysia. The Genting Group has since expanded and diversified into other activities including plantations, properties, power generation, oil and gas, e-commerce, information technology and biot echnology. This company brave in toilsome saucy things and will not let its product stop on a point.Genting Highland Resort is under Genting Group, it always show the prosperity of Malaysia during public holidays. To be a successful company, Genting Group must find an efficient and effective strategies to run a its own company .The Genting Group are responding in prospectors as their company basic strategies. It means that Genting Group will bring more services to customers and do the best in future.Establish Vision and explosive chargeMissionThe purpose of Genting Group are 1. Always care in changing demands of their customers and excel in providing quality products and services to satisfy customers wants.2. Promise to revolution and the utilization of new technology to achieve competitive advantage.3. Be responsible in generate a rational return to their shareholders.4. Emphasize in personnel office policies which recognize and reward performance to exploit them better. Enco urage contributions of employees and provide proper training, development and opportunities for career advancement.5. Be a responsible corporate citizen, always increase corporate governance and transparency.VisionThe Genting Group wish to be the leading multinational corporation committed to increase value of shareholders and keep maintaining long-term sustainable growth in their core businesses.SWOT ANALYSISStrengthsIn 1997, Genting Highlands resort has launched a Skyway cable car which was further boosted its facility attraction. The Genting Skyway acquired the Worlds hot Mono Cable Car System with a speed at most 21.6km per hour and the Longest Cable Car in Malaysia and southwestwardeast Asia. In fact, a lot of transportation is available, such as rental car, taxis, express bus, limousine coaches, shuttle services, or charter helicopter.Genting Highlands Resort possesses five hotels, namely Genting Hotel, Highlands Hotel, Resort Hotel, Theme Park Hotel and First World Hotel an d two apartment blocks, Ria and Kayangan Apartment at the hilltop and Awana Genting Highlands Golf and Country Resort. All these hotels are flip favorable housing and delicious cooking. Besides, large shopping malls are there for the visitors to grab anything that they wish for.Today, Genting Berhad is a multinational corporation in Malaysia that has been recognized by dissimilar organizations for its typical leadership and management. Besides, Genting Berhad was acknowledged as the No.1 Leading union Street Journal 200(formerly Far Eastern Economic Review 200). Genting Berhad was also rated No.1 in Malaysia and No.2 in Asia for Overall Best Managed Company for the Decade by Asia money and No.5 in Best Corporate Social Responsibility.Furthermore, Genting is a good choice for a cart family and children because of the present of outdoor theme park and indoor. The theme parks offer unique experience of snow villages and haunted adventures that poop satisfy every merriment seeker . Foe the cyber addict, Genting provides the most up-to-the-minute cyber games in the cyber. In addition, the casino in Genting which is the only legal casino in Malaysia is the most attraction to the adults because all the popular romp games are provided included Chinese games.WeaknessesNext, one of the businesses running in Genting such as casinos crowd out only participated by non-Muslim because it locates in an Islamic country. thus they lose a large amount of customer.Lastly, in order to provide the best goods and services, the equipment of the hotels, and the justty plan to make customer feel doodad, their cost to run out these services is large.OpportunitiesGeographically, Genting Berhad located in a peak of Titiwangsa Mountain, with an altitude of 2000 meters above sea level. Genting is surrounded by a flourishing green plant in its valley, the characteristic feature of equatorial region. The distinguishing feature of Genting is the soothing temperature which in betwee n 16 to 23 degree. The climate is usually refreshing and cold, habitually cloudy and misty therefore it provides a natural feel of air conditioning. In addition, the scenery from the peak offers an unforgettable experience of enchantment. These virtues attract the native crowd which offer them peacefulness that lack in the dusty city. These benefits will attract the tourist and foreigners come over and increase their r level offue.Besides, Genting locates within Titiwangsa Mountains and between states of Selangor and Pahang of Malaysia that is accessible by car. For example, we have to spend an hour to reach there from Kuala Lumpur. Alternatively, we can choose the cable car called Genting Skyway (3.38 km) which is used to be the fastest in the world and South East Asias longest gondola lift. It is leads to the population growth in Pahang increased from 1288376 to 1534800 since year 2000.ThreatsFirstly, Genting have to face the risk of landslide because its company located at the hi lltop. For example, theme park and casino are running at the hill. Due to the Gentings location, government has no budget to build them an electrical source and water. So, the company has to make it by themselves.Besides, gambling is a high profit business. So, a lot of competitors of Genting Company, for example China and Singapore want to open a legal gambling as well as the hotel for the gamblers to attract them. If the scenario is as mentioned, the profit which is originally can earn by Genting Berhad around the South Asia, now has to divide into several(prenominal) parts.The Casino de Genting is a support for the Malaysia government and it is also a threat. Genting supported government partaking in the casino industry is restricted, it will be a panorama for them to divert investments in other Asian country with more open gambling laws such as the Philippines is a good location to choose. So, Genting Berhad will lose the opportunities from government. Hence, the revenue of Gen ting might be decline.Besides, the price and services that charge to the customers is higher than normal company because of the company located at the hill. The cost to run out the goods and services at the hill is also high.Grand schemeThe grand strategy used by Genting Berhad is growth strategy. It helps them to become one of the largest conglomerate companies in Malaysia. It provides detailed information about Gentings first few years, and the effects of the companys founder Tan Sri Lim Goh Tong entrepreneurship and leadership. Since then explore how Genting extended to a variety of related and non-related business, as a strategy to expand its business operations in the domestic and international markets. It also details the growth strategy by the industry in each entry.Moreover, The Genting Berhad is a major player in Asia, but the owner of the $ 5.5 billion Resorts World Sentosa in Singapore is seeking global growth with break investments in the U.S. Genting recently paid $23 6 million for nearly 14 acres on the Miami waterfront. There are nearly 30 years of casino experience in hotel management, industry veteran, has joined Genting Singapore in 2010 to set up the casinos marketing team, in its flagship property, Resorts World Sentosa the city-state licensed casinos.On the other hand, Genting Berhad is eyeing casino opportunities in the highly regulated Japan or South Korea after building up a war chest of more than RM13bil to fund its expansion programme. RM13.2bil of Genting Bhds hard currency and cash equivalents on December 31, 2011 (fiscal 2011) RM11.9bil bank balances and deposits, money market instruments, while the remaining RM1.3bil. It can also lay down more cash flow each year more than RM500mil. The Group has considerable stash funds to finance its expansion plans, but obviously, this is not complacent to rest on their laurels, it has just denote plans second problem in Singapore permanent securities, in order to raise more funds.In concl usion, by using the growth strategy, Genting Berhad able to produce high quality products, good performance and provide the best service to customers.Competitive strategiesThe competitive strategy used by Genting Berhad is differentiation strategy. This competitive strategy is to offer products or services that are unique and directed to customers who are price insensitive.Genting Berhad is well-known and has wide market.Genting Behad has a large target.Five Peak Resort Hotel, Genting Hotel, Highlands Hotel, Resort Hotel, Theme Park Hotel, First World Hotel in 2004, compared to the overall average of 84% occupancy rate and average room rate of RM89, 77% and RM78 respectively 2003years. During the year, the Group continues to enhance its products and facilities, in order to attract new and repeat resort visitors. Genting Hotel, two floors were converted to the motto of the club was originally called the elect club. This hotel within a hotel concept features two villa suites, 50 sui tes, 11 executive suites and 39 executive suites, business center upgrades, private VIP check mill about and a unique dining and entertainment facilities . These contemporary designed private suites offer luxurious amenities and state-of-the-art in-room facilities as well as personalized butler service, designed to premium guests and business travelers.The geographical reach of the Internet enables distant competitors such as what Singapore and China want to do, where they want to open a gambling area for gamblers as well as the hotel to bring competition into the local market, or even an indirect competitor to compete more directly with Genting Company. However, Genting Highland is under individual land, so it doesnt have any problems since it is a monopoly type of company.There have own websites and other IT facilities, such as hotels, gambling machines, Genting World Co., Ltd. to expand its products and services, and to provide new products, to provide a differentiated product, depending on the target market. For example, the First World Hotel is a high-end market of the mid-market customers, Genting Highlands Resort. by means of its Web site, customers can choose what is the best product to suit their taste and budget.Genting World Card members can get more loyal members and reward them with worthy advice and privileges as long as the use of the card any the Genting products and services.In conclusion, Genting is using differentiation competitive strategy in their business. By using this strategy, they can keep improving their service and get the competitive advantage in future.RecommendationRecommendations on utilizing the strengths of Genting Malaysia BerhadFor strength, Genting Company should enhance the security measures in their transportation facilities. As people know, Genting is very well-known with Skyway cable car which is known as the Longest Cable Car in Malaysia and Southeast Asia .But however, some people will insist to drive there rather than utilizing the cable car. This because people will assume that the Skyway cable car is not really safe as the security measures are not strong enough to support their weight .Hence, people will choose not to utilize the facility.For the second strength, Genting Company possesses many hotels to attract customers. Besides comfortable housing and delicious food, Genting Company should build in more entertainment corners for their customers. For example gym room for customers to work out meanwhile to release stress, coffee room to give customer a small corner to relax and interact with each other, spa that allows customers to bed and release themselves, swimming pool and so on. All these facilities will definitely attract more customers to come over.In addition, Genting should use their names of becoming the foremost Leading Company Street Journal 200(formerly Far Eastern Economic Review 200) to become the 1st company in the world instead of Malaysia. Genting should in the end i mprove their leadership and management to achieve the goal. For example, Genting Company should give their workers more training and therefore self development of every worker may occur.The location where Genting Company has now is totally a good strength for their company to attract customers. The flourishing green forest around them and the soothing temperature in Genting is one of the main attractions of Genting. To attract more people for coming to Genting, Genting Company should enhance the great environment that they already had now. Genting Company should emphasize more on the environmental problem so that the environment will always be the one who can attracts customers to Genting.Moreover, Genting is the best choice where every people can go no matter the young or the old people. For young people, they can enjoy the theme park to the extreme high level while for the elders one, they can consecrate a visit to the casino .The casino is one of the legal casino in Malaysia an d hence Genting should eventually upgrade it to attract more customers to come over . As a result, Genting should employ more workers to work in the casino and give them some intensive training to show their professionalism to the customers.Recommendations on utilizing the opportunities of Genting Malaysia BerhadThe weather in Genting is one of the best opportunities among all the others which eventually attract people to Genting. The cold weather in Genting is rarely found in Malaysia and even other places which are not higher than 26 degree Celsius and not dismay than 14 degree Celsius. This perfect weather makes people wanted to pay a visit to Genting for entertainment due to the hot weather in Malaysia or extremely cold weather in other places.Besides that, the location of Genting also becomes one of the opportunities for Genting. Genting locates within Titiwangsa Mountains and between states of Selangor and Pahang which is not that for from every state so that people from ever y state are able to come over. Moreover, the location is accessible by car which gives another convenience for people to come over. As a result, people can easily travel to Genting as they want due to the convenience that Genting have.Recommendation to strike weaknesses of Genting Malaysia BerhadAs we analyzed, the first weakness of this company is one of the business running in Genting like casino is not suitable for non-Muslims. There is no certain ways to cure this weakness as it is related to religious issue. Meanwhile, Genting can set up more business centre which suits everyone even every religious to replace the loss of customers and income.Large costs to run out the best goods and services are also one of the weaknesses for Genting. Genting should try to queue their internal and external expenses to save for other usage. For example, they can find some company to sponsor their costs for certain activities such as live shows and concerts. It can reduce the burden for Gentin g.Recommendation to overcome threats of Genting Malaysia BerhadAs stated in the SWOT analysis, the first weakness is the risk of landslide because Genting is located at the hilltop. To overcome this weakness, a retaining wall should be built. A solid, well-designed retaining wall should made by strong and reliable materials. The stability of the wall can increase by the drainpipe materials behind the wall. Besides that, a diverting debris pathway can also prevent landslide. It can create with the help of retaining wall.Besides, the next threats are the new entrants from foreign countries such as Singapore and China. To counter this threat, it is crucial to stress out the competitive advantage having by Genting which is the weather and location. For those new entrants, they may not have the unique weather that Genting has. So, the competitive advantage of Genting needs to be stressed that it is a best place to have the theme park ardour and accommodation hotel with the cold weather as its located at the hilltop. Apart from this, Genting seems to have a good and strategic location. This is because it is located almost the middle of peninsular Malaysia. The important thing is, Genting is a place that would not miss out whenever tourists visit Kuala Lumpur because it is very near.Lastly, the price and services that charge to the customers is higher than normal company. This may lead to decrease in consumption by customers. In order to overcome this problem, Genting should consider adjusting the fees and charges. They can try to conduct some special activities with lower charges or promotions during holidays or specific festivals to attract customers in order to increase revenue. As a consumer, people will be easier attracted and tend to spend more when these activities with lower prices is conducting. It also purposely will increase companys profit. Genting should also take note that high prices of goods and services will reduce the demand from customers.Conclusi onIn conclusion, the attraction of Genting Highland is known as the Fun City above the Cloud due to the refreshing weather. Genting Group comprises four listed entities such as Genting Malaysia Berhad, Genting Plantations Berhad, Genting Singapore Plc and Genting Hong Kong Limited. According to the latest information, in December 2006, Genting Group won the tender in obtaining one of two Singapore casino licenses to build a resort, called Resorts World Sentosa, which is under Genting Singapore. The project is to create a symbol major tourist attraction for the booming Asian tourism market. In 2007, Genting Plantations try into biotechnology to develop complex genomic processes and naturally occurring processes for alternative energy resources through an equally owned joined venture with Synthetic Genomics. In September 2010, Genting New York won a bid to build a racino at Aqueduct Race Track in New York City, this is the first step of a planned expansion in the United States. In Jun e 2011, Genting UK was awarded a casino license for a 55,000 sq-meter mixed-use facility in Birmingham. The development is in partnership with the NEC Group. In Malaysias Leading 100 refine Employers Award 2011, Genting Malaysia Berhadis one of the Top 10 Leading Employers and also becoming the Winner in Leisure, Travel and Hospitality Sector which is awarded by GTI Media and trendence Institute. In the Malaysia kB Awards, Genting Malaysia Berhad has been awarded the Industry Excellence Award Hotel Sector 2010/2011 by BASIS Publications House Sdn Bhd Malaysia National News Agency (BERNAMA).Genting Group is making Malaysia major in offers a wide range of facilities, entertainment, and others. Besides that, Genting Group has almost US$46 billion at 31 May 2011 in combined market capitalization. Genting not only popular in Asian, it also has a lot of product spread all over. Without doubt, Genting is a good image company.Reference and Appendiceshttp//www.gentingmalaysia.com/malaysi a_workplace.htmhttp//www.genting.com/groupprofile/rwb.htmlhttp//www.gentingmalaysia.com/profile.htmhttp//www.gentingmalaysia.com/bod.htmhttp//www.theofficialboard.com/org-chart/resorts-worldhttp//nurinabalqis.tripod.com/id14.htmlhttp//essaysforstudent.com/Business/Genting-Group/5284.html (function() var scribd = document.createElement(script) scribd.type = text/javascript scribd.async = true scribd.src = https//www.scribd.com/javascripts/embed_code/inject.js var s = document.getElementsByTagName(script)0 s.parentNode.insertBefore(scribd, s) )() http//www.reportlinker.com/p0794400/Genting-Malaysia-Berhad-Company-Profile-and-SWOT-Analysis.htmlhttp//ebookbrowse.com/genting-berhad-swot-analysis-bac-pdf-d275936981