SPSS Software Case Study Example | Topics and Well Written Essays - 750 words

SPSS Software - Case Study Example Observations within months are however sufficient to offer reliable information on individuals’ perceptions and this means dependability of the collected data. Similarly, a majority of the respondents, 80 percent, were current students in the institution and this supports dependability on the developed information due to internal reliability. In addition, respondents were representative of all the learning levels in the institution, though a majority, 66 percent were either undergraduate or graduate students. The representativeness also establishes dependability. Referrals by either friends or relatives, and the institution’s reputation are the major factors to the respondents’ choice for the university and therefore identify the need to meet students’ expectations in order promote referrals and corporate image. Efforts for understanding stakeholders’ needs, especially students, will therefore ensure sustainability and improvement and should be the focus of the institution’s marketing interest. None of the respondents preferred the institution as a last option but very few (only eight percent) identified the institution as their dream university and this identifies need for improvements in the institution. In addition, a significant proportion (44 percent) of the respondents reported intentions to further their education a are therefore a potential market to target through meeting their needs and informing them of opportunities in the university. Respondents’ relationship with the university is therefore average and needs improvements. The respondents appear satisfied with teachers’ qualifications, though twp percent are not satisfied while 48 percent are satisfied but reservations. The small percentage of unsatisfied respondents could be due to other factors such as personal weaknesses and attitude but measures are necessary for improving